{"id":9328,"date":"2024-04-09T18:00:57","date_gmt":"2024-04-09T15:00:57","guid":{"rendered":"https:\/\/plannet.com.tr\/2023\/?p=9328"},"modified":"2024-04-15T17:48:49","modified_gmt":"2024-04-15T14:48:49","slug":"etkili-pazarlama-teknikleri-bolum-1-fiyatlandirma","status":"publish","type":"post","link":"https:\/\/plannet.com.tr\/2023\/etkili-pazarlama-teknikleri-bolum-1-fiyatlandirma\/","title":{"rendered":"Etkili Pazarlama Teknikleri B\u00f6l\u00fcm 1: Fiyatland\u0131rma"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9328\" class=\"elementor elementor-9328\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dda374b elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"dda374b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4108b21\" data-id=\"4108b21\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c681d6b elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"c681d6b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4966979\" data-id=\"4966979\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d38bc8b elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-post-info\" data-id=\"d38bc8b\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-250b1bb elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">\u0130leti\u015fim&amp;\u0130lham<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-970d0c1\" data-id=\"970d0c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54cce62 elementor-widget__width-auto elementor-widget elementor-widget-wade_core_social_share\" data-id=\"54cce62\" data-element_type=\"widget\" data-widget_type=\"wade_core_social_share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-social-share clear qodef-layout--list \">\n\t\t<ul class=\"qodef-shortcode-list\">\n\t\t<li class=\"qodef-twitter-share\">\n\t<a itemprop=\"url\" class=\"qodef-share-link\" href=\"#\" onclick=\"window.open(&apos;https:\/\/twitter.com\/intent\/tweet?text=Zihin+d%C3%BCnyalar%C4%B1m%C4%B1z+yeterince+kalabal%C4%B1k.+via+%40QodeInteractivehttps:\/\/plannet.com.tr\/2023\/etkili-pazarlama-teknikleri-bolum-1-fiyatlandirma\/&apos;, &apos;popupwindow&apos;, &apos;scrollbars=yes,width=800,height=400&apos;);\">\n\t\t\t\t\t<span class=\"qodef-icon-fontkiko kikor kiko-twitter qodef-social-network-icon\"><\/span>\t\t\t<\/a>\n<\/li>\n<li class=\"qodef-linkedin-share\">\n\t<a itemprop=\"url\" class=\"qodef-share-link\" href=\"#\" onclick=\"popUp=window.open(&apos;https:\/\/linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fplannet.com.tr%2F2023%2Fetkili-pazarlama-teknikleri-bolum-1-fiyatlandirma%2F&amp;title=Etkili+Pazarlama+Teknikleri+B%C3%B6l%C3%BCm+1%3A+Fiyatland%C4%B1rma&apos;, &apos;popupwindow&apos;, &apos;scrollbars=yes,width=800,height=400&apos;);popUp.focus();return false;\">\n\t\t\t\t\t<span class=\"qodef-icon-fontkiko kikor kiko-linkedin qodef-social-network-icon\"><\/span>\t\t\t<\/a>\n<\/li>\n\t<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-de0dba3 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"de0dba3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-870f8c1\" data-id=\"870f8c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcd6192 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"bcd6192\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Etkili Pazarlama Teknikleri B\u00f6l\u00fcm 1: Fiyatland\u0131rma<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b93bd9a elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"b93bd9a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c07bd98\" data-id=\"c07bd98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fded650 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"fded650\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-64940d2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>9. Nisan 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ae8ad12\" data-id=\"ae8ad12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0dbdc0b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0dbdc0b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec47569 elementor-widget elementor-widget-text-editor\" data-id=\"ec47569\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#<span>\u0130\u015f Ya\u015fam\u0131<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edab64a elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"edab64a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb78464\" data-id=\"bb78464\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f462bf3 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"f462bf3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-45c2e68\" data-id=\"45c2e68\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0473954 elementor-widget elementor-widget-image\" data-id=\"0473954\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/plannet.com.tr\/2023\/wp-content\/uploads\/2024\/04\/nick-page-ovav6SivMAY-unsplash-1024x683.jpg\" class=\"attachment-large size-large wp-image-9330\" alt=\"\" srcset=\"https:\/\/plannet.com.tr\/2023\/wp-content\/uploads\/2024\/04\/nick-page-ovav6SivMAY-unsplash-1024x683.jpg 1024w, https:\/\/plannet.com.tr\/2023\/wp-content\/uploads\/2024\/04\/nick-page-ovav6SivMAY-unsplash-300x200.jpg 300w, https:\/\/plannet.com.tr\/2023\/wp-content\/uploads\/2024\/04\/nick-page-ovav6SivMAY-unsplash-768x512.jpg 768w, https:\/\/plannet.com.tr\/2023\/wp-content\/uploads\/2024\/04\/nick-page-ovav6SivMAY-unsplash-1536x1024.jpg 1536w, https:\/\/plannet.com.tr\/2023\/wp-content\/uploads\/2024\/04\/nick-page-ovav6SivMAY-unsplash-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31c8c4a elementor-widget elementor-widget-text-editor\" data-id=\"31c8c4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0130htiya\u00e7lar\u0131m\u0131z s\u00fcrekli yenileniyor. Temel gereksinimlerimizin yan\u0131 s\u0131ra farkl\u0131 kategorilerde \u00fcr\u00fcnler bizlere \u00e7ekici geliyor. Al\u0131\u015fveri\u015fi seviyoruz. T\u00fcketim \u00e7a\u011f\u0131nda manip\u00fcle edilmeden ya\u015famak g\u00fc\u00e7. Bizler, en iyi fiyatla maksimum performans\u0131 almak i\u00e7in efor sarf ederken dev b\u00fct\u00e7elere sahip mega \u015firketler insanlar\u0131 ikna etmek i\u00e7in y\u00f6ntemler geli\u015ftirmeye devam ediyor. Etraf\u0131m\u0131z, bizi y\u00f6nlendirmek isteyen markalarla \u00e7evrili. Maruz kald\u0131\u011f\u0131m\u0131z reklamlar her yerde. Daimi bir <strong>ileti\u015fim bombard\u0131man\u0131<\/strong> alt\u0131nday\u0131z. H\u00e2l b\u00f6yleyken, uygulanan pazarlama tekniklerine kar\u015f\u0131 savunmas\u0131z kalmamaya da \u00f6zen g\u00f6stermemiz gerekli. \u0130\u015fte, bug\u00fcn ba\u015flayaca\u011f\u0131m\u0131z bu yaz\u0131 dizisi, ya\u015fant\u0131m\u0131zda s\u0131kl\u0131kla y\u00fcz y\u00fcze gelebilece\u011fimiz y\u00f6ntemlerle alakal\u0131 olacak. \u00d6yleyse, bizleri sat\u0131n alma davran\u0131\u015f\u0131na sevk etmeyi hedefleyen, fiyatland\u0131rma odakl\u0131 taktikleri birlikte inceleyelim.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5368e4c elementor-widget elementor-widget-heading\" data-id=\"5368e4c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">99 TL<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4dd9333 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"4dd9333\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4918185\" data-id=\"4918185\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-025435c elementor-widget elementor-widget-text-editor\" data-id=\"025435c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0130lk s\u0131rada, bir\u00e7o\u011fumuzun yak\u0131ndan tan\u0131d\u0131\u011f\u0131 psikolojik fiyatland\u0131rma stratejisi var. 99 etkisi olarak da bilinen teknik, y\u0131llardan beri kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Bu anlamda, bir klasik oldu\u011fu s\u00f6ylenebilir. K\u0131saca \u00f6zetlemek gerekirse takti\u011fe g\u00f6re \u00fcr\u00fcn veya hizmetin fiyat\u0131n\u0131, ana say\u0131y\u0131 de\u011fi\u015ftirecek \u00f6l\u00e7\u00fcde az bir farkla d\u00fc\u015f\u00fck yazmak, tutar\u0131n oldu\u011fundan ucuz g\u00f6r\u00fcnmesini sa\u011flayabiliyor. 4\u00a0 de\u011fil, 3,99, 1.000 de\u011fil 999 gibi\u2026 B\u00f6ylelikle ki\u015filerin fiyat\u0131 alt say\u0131yla ili\u015fkilendirmesi hedefleniyor. Esas rakam\u0131n k\u00fc\u00e7\u00fckl\u00fc\u011f\u00fc, \u00fcr\u00fcn\u00fc daha cazibeli h\u00e2le getirebiliyor.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0165cac elementor-widget elementor-widget-heading\" data-id=\"0165cac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Tuzak Etkisi<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fa09c4 elementor-widget elementor-widget-text-editor\" data-id=\"7fa09c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Yine pazarlama d\u00fcnyas\u0131nda yayg\u0131n bilinen ve \u2018\u2019decoy effect\u2019\u2019 olarak adland\u0131r\u0131lan bu tekni\u011fe g\u00f6re iki se\u00e7ene\u011fe ek g\u00fc\u00e7l\u00fc bir \u00fc\u00e7\u00fcnc\u00fc \u00f6neri sunarak ki\u015filerin kararlar\u0131n\u0131 y\u00f6nlendirmek m\u00fcmk\u00fcn. A\u015fa\u011f\u0131da videosunu ekleyecek oldu\u011fum deneyde de g\u00f6r\u00fclebilece\u011fi \u00fczere, 3 ve 7 dolarl\u0131k fiyatlarla iki boy patlam\u0131\u015f m\u0131s\u0131rdan ba\u015fta k\u00fc\u00e7\u00fck olan tercih edilirken 6.5 dolar de\u011ferindeki orta boy se\u00e7ene\u011fi eklendi\u011finde b\u00fcy\u00fck paket insanlara daha cazip gelmeye ba\u015fl\u0131yor. Bu da daha \u00e7ok sat\u0131\u015f yap\u0131lmas\u0131n\u0131 sa\u011flayan yem etkisini ortaya \u00e7\u0131karm\u0131\u015f oluyor.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-050e0af elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"050e0af\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/33aaQdtD20k?si=22E4NQ9mgLywzz9M&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-111fc55 elementor-fixed elementor-widget elementor-widget-button\" data-id=\"111fc55\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/plannet.com.tr\/2023\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Anasayfa<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fd1e7f elementor-widget elementor-widget-heading\" data-id=\"6fd1e7f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">S\u0131f\u0131r Fiyat: Bedavan\u0131n G\u00fcc\u00fc<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d212358 elementor-widget elementor-widget-text-editor\" data-id=\"d212358\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sat\u0131n al\u0131nan mal veya hizmete ilave olarak sunulan \u00fccretsiz se\u00e7enek, ikna s\u00fcrecini do\u011frudan etkileyebiliyor. Bir \u015feyleri bedavaya elde etmek, ki\u015filere \u00e7ekici geliyor. Bu d\u00fcrt\u00fcn\u00fcn fark\u0131nda olan markalar, yeni \u00fcr\u00fcnlerini tan\u0131tmak, pazar paylar\u0131n\u0131 b\u00fcy\u00fctmek, sat\u0131\u015flar\u0131n\u0131 art\u0131rmak gibi sebeplerle s\u0131f\u0131r fiyat etkisinden yararlanabiliyor. E-ticaret platformlar\u0131nda yo\u011funlukla g\u00f6rd\u00fc\u011f\u00fcm\u00fcz \u2018\u2019\u00fccretsiz kargo\u2019\u2019, farkl\u0131 ortamlarda kar\u015f\u0131la\u015fabilece\u011fimiz \u2018\u2019bir alana bir bedava\u2019\u2019, \u2018\u2019yar\u0131s\u0131 \u00fccretsiz\u2019\u2019 gibi se\u00e7enekler y\u00f6nteme \u00f6rnek verilebilir. M\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131 ve sat\u0131\u015flara yans\u0131yan olumlu etkileri d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde her iki taraf da d\u00fcr\u00fcstse bence hem \u00fcretici hem de t\u00fcketici taraf\u0131nda kazan\u00e7 sa\u011flayan bir teknik olarak ifade edilebilir.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee184d8 elementor-widget elementor-widget-heading\" data-id=\"ee184d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00c7apa Etkisi<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3983870 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"3983870\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4781795\" data-id=\"4781795\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96304bd elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"96304bd\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/plannet.com.tr\/2023\/wp-content\/uploads\/2023\/01\/main-bg-80-copy-e1678473980875.jpg\" class=\"attachment-full size-full wp-image-6665\" alt=\"\" srcset=\"https:\/\/plannet.com.tr\/2023\/wp-content\/uploads\/2023\/01\/main-bg-80-copy-e1678473980875.jpg 1920w, https:\/\/plannet.com.tr\/2023\/wp-content\/uploads\/2023\/01\/main-bg-80-copy-e1678473980875-300x169.jpg 300w, https:\/\/plannet.com.tr\/2023\/wp-content\/uploads\/2023\/01\/main-bg-80-copy-e1678473980875-1024x576.jpg 1024w, https:\/\/plannet.com.tr\/2023\/wp-content\/uploads\/2023\/01\/main-bg-80-copy-e1678473980875-768x432.jpg 768w, https:\/\/plannet.com.tr\/2023\/wp-content\/uploads\/2023\/01\/main-bg-80-copy-e1678473980875-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Dies ist die \u00dcberschrift<\/h4><p class=\"elementor-image-box-description\">Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bd393ad\" data-id=\"bd393ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98fd416 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"98fd416\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"1921\" height=\"1081\" src=\"https:\/\/plannet.com.tr\/2023\/wp-content\/uploads\/2023\/01\/main3-bg-80.jpg\" class=\"attachment-full size-full wp-image-6564\" alt=\"\" srcset=\"https:\/\/plannet.com.tr\/2023\/wp-content\/uploads\/2023\/01\/main3-bg-80.jpg 1921w, https:\/\/plannet.com.tr\/2023\/wp-content\/uploads\/2023\/01\/main3-bg-80-300x169.jpg 300w, https:\/\/plannet.com.tr\/2023\/wp-content\/uploads\/2023\/01\/main3-bg-80-1024x576.jpg 1024w, https:\/\/plannet.com.tr\/2023\/wp-content\/uploads\/2023\/01\/main3-bg-80-768x432.jpg 768w, https:\/\/plannet.com.tr\/2023\/wp-content\/uploads\/2023\/01\/main3-bg-80-1536x864.jpg 1536w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/figure><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Dies ist die \u00dcberschrift<\/h4><p class=\"elementor-image-box-description\">Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcc5802 elementor-widget elementor-widget-text-editor\" data-id=\"dcc5802\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00c7apa etkisi, verileri sabitleme e\u011filimimize dayanarak alg\u0131lar\u0131m\u0131z\u0131 y\u00f6nlendirmeyi hedefliyor. Fenomene g\u00f6re esasen, ger\u00e7e\u011fi tam olarak yans\u0131tmayan ilk bilgi kar\u015f\u0131m\u0131za \u00e7\u0131kt\u0131\u011f\u0131nda devam\u0131nda da onu referans al\u0131yoruz. Markalar, bu <strong>psikolojik etkiyi<\/strong> kullanmaktan geri durmuyorlar elbette. Baz\u0131 muhte\u015fem!? indirimler buna \u00f6rnek verilebilir. Kimi zaman \u015f\u00f6yle bir etiket g\u00f6rebilirsiniz: \u2018\u20192000 yerine sadece 599\u2019\u2019. \u00d6nemli nokta \u015fu ki o \u00fcr\u00fcn\u00fcn fiyat\u0131 hi\u00e7bir zaman iki bini g\u00f6rmemi\u015f olabilir. Belki, ilk bak\u0131\u015fta 599 tutar\u0131 ki\u015filere pahal\u0131 gelebilecekken y\u00fcksek bir say\u0131dan o seviyelere d\u00fc\u015fmesi sat\u0131n almay\u0131 makul pozisyona sokabilir. Benzer bir \u00f6rnek men\u00fcler \u00fczerinden de verilebilir. \u0130nsanlar, men\u00fclerin ilk sayfas\u0131nda, en dikkat \u00e7ekici yerde pahal\u0131 \u00fcr\u00fcnler g\u00f6rd\u00fc\u011f\u00fcnde di\u011fer sayfalardaki daha d\u00fc\u015f\u00fck fiyatl\u0131 se\u00e7eneklerin uygun oldu\u011funu d\u00fc\u015f\u00fcnebilir. Tan\u0131d\u0131k bir y\u00f6ntem de\u011fil mi?<\/span><\/p><p><span style=\"font-weight: 400;\">Toparlamam\u0131z gerekirse, nihayetinde b\u00fct\u00fcn \u00e7aba, bizlere daha fazla sat\u0131\u015f yapmak \u00fczerine kurulu. Bu tekniklerin fark\u0131nda olmak bir daha d\u00fcrt\u00fclerimize yenik d\u00fc\u015fmeyece\u011fimiz anlam\u0131na gelmese de en az\u0131ndan ne ile kar\u015f\u0131 kar\u015f\u0131ya oldu\u011fumuzu bilmek a\u00e7\u0131s\u0131ndan de\u011ferli. Manip\u00fclasyonlar kar\u015f\u0131s\u0131nda elimizi g\u00fc\u00e7lendirebilecek tek \u015fey, bilin\u00e7lenmek; ihtiya\u00e7lar\u0131m\u0131z\u0131 yeniden g\u00f6zden ge\u00e7irmek ve israf\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak do\u011fru al\u0131\u015fveri\u015f yapmak. Dikkatli davranmakta fayda var.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bd1669 elementor-widget elementor-widget-text-editor\" data-id=\"1bd1669\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section data-id=\"4d88769\" data-element_type=\"section\"><div data-id=\"4f35387\" data-element_type=\"column\"><div data-id=\"dd8e5fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p><span style=\"font-weight: 400;\">Bir sonraki yaz\u0131da g\u00f6r\u00fc\u015fmek \u00fczere. Gard\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcrmeyin. \ud83d\ude42<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7665\" src=\"https:\/\/plannet.com.tr\/2023\/wp-content\/uploads\/2023\/03\/PngItem_5182834-300x294.png\" alt=\"\" width=\"85\" height=\"83\" srcset=\"https:\/\/plannet.com.tr\/2023\/wp-content\/uploads\/2023\/03\/PngItem_5182834-300x294.png 300w, https:\/\/plannet.com.tr\/2023\/wp-content\/uploads\/2023\/03\/PngItem_5182834.png 559w\" sizes=\"(max-width: 85px) 100vw, 85px\" \/><br \/><strong>Alper<\/strong><\/p><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-915520d elementor-widget elementor-widget-spacer\" data-id=\"915520d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eab6d4b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"eab6d4b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0945217 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"0945217\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/plannet.com.tr\/2023\/bezdirmeye-calisanlar-iste-mobbing\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i class=\"fa fa-arrow-circle-left\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">\u00d6nceki<\/span><span class=\"post-navigation__prev--title\">Bezdirmeye \u00c7al\u0131\u015fanlar: \u0130\u015fte Mobbing<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/plannet.com.tr\/2023\/super-uygulamalar\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Sonraki<\/span><span class=\"post-navigation__next--title\">S\u00fcper Uygulamalar<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i class=\"fa fa-arrow-circle-right\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-546cc96 elementor-widget elementor-widget-spacer\" data-id=\"546cc96\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b11ecf3 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"b11ecf3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb4c1e5\" data-id=\"fb4c1e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-882702a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"882702a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/plannet.com.tr\/2023\/plannet-blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Bloga d\u00f6n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Zihin d\u00fcnyalar\u0131m\u0131z yeterince 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